Saturday, December 25, 2010

How to Attract the Right People Into Your Network Marketing Business

You just came back from a two days convention where you leased a booth to showcase your products and company's printed materials. Dozens of visitors dropped by at your booth. Scores of brochures were given out. A few visitors actually entered your booth to hear your pitching about your super products. Four visitors bought a couple of sachets to try but none of them wanted to commit with a purchase of a bottle, let alone a case of four bottles of the juice.

But you did not feel any tinge of disappointment because your main purpose of participating in the convention was to get more contacts, preferably the right ones. As expected, you didn't return home empty-handed. You had a bunch of business cards in your pocket as well as high hopes to make some connection with them later.

So a day after the convention, you started making those anticipated calls. Some of them can't be reached while some of them are willing to meet up with you later. The success of making these appointments depend on a number of factors:

  1. The impression you made on him/her at the convention, when you met him at lunch there or when he came to your booth earlier.
  2. Your skill at making the appointment, depending on how much training you had earlier in your career.
  3. His present mood at the time he answered your call.
  4. His particular need and desire for your products or business opportunity.
  5. Your self image and your skill at listening. 
You can hardly tell the real outcome of all this effort instantly because it is a process. Lots of follow up have to be done after the initial contacts have been made. Sometimes you might meet a real gem of a person almost by accident. But some people don't want to call it an accident because 'REAL' accidents do not happen. 

Maybe you are already mentally prepared to meet that right guy. They call it the law of expectation. At first I did not want to believe it could happen to me. But then it happened. I recruited a guy several years ago who was initially very negative towards this industry. But when he saw the whole presentation, he was completely sold. Today he is one of my most successful distributor who is building a massive organization in India.

Do you want to learn the fine art of attracting the right people into your Network Marketing business?

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